Things Are Not as They Seem…

The most powerful driver of revenue acceleration is not your product, your sales execution, or your marketing positioning.  It is how well you help buyers and customers define value for themselves.


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T

oday’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out?

The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to
growing target-market segments.

Drawing on more than twenty company success stories, Keltner shows you, step-by-step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential
handbook for CEOs, revenue leaders, go-to-market team members, and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite.

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Buyers and Customers are hungry for Authenticity...

This book introduces a simple, value narratives framework that will put your go-to-market team on the path to top performance. Value narratives anchor every single sales, marketing, and customer success interactions by your buyer goals first, your product second to create authenticity, personalization, and momentum.


"In the hundreds of business books I’ve read, I’ve never seen a concept as simple and  powerful as the playbook approach to revenue growth."

- David Meerman Scott, Business growth strategist, entrepreneur, and author of twelve books, including the Wall Street Journal bestseller Fanocracy

"The Revenue Acceleration Playbook shows you how to lead from a customer-value perspective instead, so you can scale your business."  

- Verne Harnish, Founder Entrepreneurs’ Organization (EO) and best selling author of Scaling Up (Rockefeller Habits 2.0)

"The ideas in The Revenue Acceleration Playbook will change the mentality of your whole go-to-market team. "

- Gary Fortier, CEO, Ready Education

ABOUT THE AUTHOR

Brent Keltner, Ph.D. lived the playbook first.

As the president of Winalytics, Brent helps clients build their best go-to-market within and across sales, marketing and customer success. We accelerate new opportunity creation, deal velocity, account value, and the pace of segment growth.

This book brings together their best playbooks all in one easy-to-read Playbook that you can start implementing in your sales organization from Day 1.

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